Office of Institutional Advancement
From Our Executive VP

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Making Big Things Happen


John Wooden, Wiki Commons

John Wooden, 1960

Legendary UCLA basketball coach John Wooden once remarked, “It’s the little details that are vital. Little things make big things happen.” Over 12 years, Coach Wooden led his team to a remarkable 10 NCAA national championships—seven of them consecutive. No other coach has won the tournament more than twice in a row. 

His point, in a sense, is that there’s no such thing as “little.” A championship team is built with practice. An avalanche starts with a trickle of sliding snow. A devastating illness cascades from a defective gene, and a cure for millions comes from one discovery. 

In philanthropy, I see the Wooden principle all the time: How a so-called “small gift,” a gesture of thanks for a doctor’s care, a nurse’s kindness, a receptionist’s special attention, becomes part of a torrent of gratitude. Jefferson CEO and President, Dr. Stephen Klasko, never tires of talking about the “new math” for healthcare, whose calculus proves the vital importance of philanthropy for Jefferson’s future and the future of us all. 

Every gift has an impact and matters, because it will touch someone’s life. A $50 donation could buy a wig for an oncology patient, offering some peace of mind during an unimaginably difficult time. A monthly gift of $20 – or about the cost of a latte a week – would provide basics like shoes or walkers to financially disadvantaged patients. A gift of $2,500 would purchase a basic research kit that our scientists use to extract and purify things like DNA, RNA, proteins and other cell components. 

Every gift matters

Your support makes big things happen for others. Gifts of all sizes builds into an avalanche of generosity that can sweep away diseases, improve patient care, train new healthcare workers, make communities healthier. 

You make it all possible, for which we are so grateful.

Elizabeth Dale, EdD 
Executive Vice President