Using TikTok to Combat Vaccine Hesitancy

In a recent NBC News segment on vaccine hesitancy among Generation Z, Austin Chiang, MD, MPH, Director of the Jefferson Endoscopic Bariatric Program and Chief Medical Social Media Officer at Jefferson Health, shared his insight on reaching the age group. Dr. Chiang uses his digital presence to provide accurate information about the vaccine to Gen Z. His portion of the segment begins at 2:40.